WWE, Stone Cold Steve Austin And Miller Team Up To Market "Stone Cold" Beer
On: Monday, June 6, 2011 5:36 PM
Milller Brewing Company and WWE's Steve Austin have teamed up to introduce a new brand of beer. The new beer, Miller's "Stone Cold" Beer, will be available in stores beginning July 1, 2011. Just in time to celebrate Independence Day.
Steve Austin will be the face of the new beer. He will appear in commercials, printed advertising such as newspapers and magazines and it will become his official "toasting" beer in the ring.
WWE CEO Vince McMahon has approved the deal and also signed one of his own to make "Stone Cold" Beer the official beer at all WWE Live Events.
In case you're wondering what the cans will look like, we're told the Steve Austin will in fact be appearing on every one. And to kick off sales of their new beer, Miller said their will be a contest where consumers will get a chance to Have a Drink of "Stone Cold" Beer with "Stone Cold" Steve Austin himself.